Brand Manager - Online Brand Creation & Growth

We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities.

They are looking for a highly skilled Brand Manager to join their growing team.

We are looking for a dynamic and strategic Brand Manager to spearhead the creation, launch, and long-term growth of a new online brand. This role is ideal for someone who thrives at the intersection of creativity and business strategy, with a proven ability to develop compelling brand identities, manage budgets, and drive measurable growth.

You’ll be responsible for shaping the brand from the ground up—defining its voice, positioning it in the market, and scaling its presence across digital channels.

Responsibilities

Brand Strategy & Development

• Create and implement a comprehensive brand strategy aligned with business goals.
• Define brand identity, voice, mission, and positioning.
• Conduct market research to identify customer insights, trends, and competitor activity.

Brand Launch & Execution

• Lead the end-to-end process of launching the brand online, from initial concept to go-live.
• Collaborate with creative, marketing, and product teams to ensure cohesive execution across all touchpoints.
• Manage brand assets, style guides, and content frameworks.

Budget Management

• Own and manage the brand’s marketing budget.
• Allocate resources efficiently to maximize ROI across campaigns and brand initiatives.

Brand Growth & Optimization

• Develop and execute strategies to increase brand awareness, engagement, and customer acquisition.
• Use analytics and performance metrics to refine and optimize brand campaigns.
• Identify and test growth opportunities across platforms and partnerships.

Team Collaboration

• Build relationships and drive governance with marketing team members.
• Partner closely with shared services such as acquisition, to execute across our paid, earned and owned channels.
• Work with the squad to align activities and incorporate relevant solutions into plans.

Qualifications

• Minimum university educated (to Bachelors level) in marketing, a commercial subject or similar experience.
• 3-5 years of marketing experience.
• Minimum 1-2 years experience in brand management.
• Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail.
• Experience in a highly commercial environment is key, with a deep understanding of growth metrics and KPIs, and   strong instincts for where the greatest gains, at the fastest speed, may be made.
• Budget management experience with strong analytical skills, financial skills and P&L understanding.
• Capable of analyzing data & drawing conclusions to provide key insights and action plans.
• Highly organized with keen prioritization skills to effectively manage marketing activity roadmap.
• Strong negotiation skills and experience with vendor management.
• Experience in both traditional and digital adveritising.
• Keen understanding of social media and community management.
• Resilient and able to respond under pressure.
• Entrepreneurial and able to multi-task and prioritize.
• Able to work autonomously & provide independent opinions.

This is a fantastic opportunity to join a growing agency based in Halifax.

The company offers a competitive annual salary, employer paid premiums for Health and Dental benefits, RRSP contributions, wellness allowance and much more!

If this sounds like the ideal position for you then apply today!

Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanent residents.