Marketing Growth Initiatives Director
Full-Time
London (Hybrid)

Working with exciting brands across the entertainment and crypto markets, you'll be working closely with the CMO to evaluate, monitor and improve marketing investment across multiple acquisition channels.

Leading the strategic planning for the acquisition marketing piece across multiple brands and global geographies, you'll be working with the CMO and other marketing leaders to shape the marketing portfolio investment strategy and capability, using data and aligning goals to achieve company, client, and marketing team objectives.

The Job...

Reporting directly into the CMO, you'll be heavily involved in strategic acquisition marketing projects to ensure cross-team alignment and delivery.

You'll be responsible for:

- Preparing and co-ordinating ad-hoc research, analysis and reports to support strategy development and decision-making.
- Assisting in the evaluation of potential investments and evaluating investment health across acquisition marketing channels.
- Working with functional marketing and functional leaders to plan, monitor and report on each team’s OKRs, KPIs, Headcount and associated costs.
- Co-ordinating and developing strategic and business plans for presentation to key stakeholders. 
- Co-ordinating cross functional meetings and annual summits. 
- The preparation of cross-functional annual plans, budgets, forecasts, and longer-range marketing investment and capability plans.
- Analysing data to identify trends, variances, and opportunities for improvement in marketing investments.
- Collaborating with cross-functional teams to gather and research information for planning and analysis to support strategic projects.
- Working with stakeholders to develop and maintain budgeting models across marketing teams and projects.
- Supporting the monthly, quarterly and annual planning and reporting processes, including identifying emerging trends and insights, variance analysis and collating management reporting across stakeholders.

About You...

You'll be somebody who has extensive acquisition marketing experience and who relishes the opportunity to engage at exec board level.
 
Here's some of the key experience you'll need to demonstrate:

- 10+ years of experience in commercial/marketing planning and analysis, or a similar role.
- Strong strategic thinking, analytical skills, and market research experience are essential.
- Experience in working in an digital marketing or ecommerce environment.
- Excellent project coordination skills.
- Strong commercial modelling and analytical skills.
- Keen attention to detail and problem-solving abilities.
- Successfully explain results through excellent verbal and written communication skills.
- Be open and receptive to constructive feedback, possess high skills in persuasion, collaboration, negotiation, active listening, presentation and public speaking.
- Critical thinking abilities - ability to assess information from a range of different sources.

The Company...

This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment and crypto arenas. The Marketing Growth Initiatives Director position is a key role within the business, and you'll have the chance to work within teams and on the types of acquisition marketing projects you won't be able to anywhere else.

In addition to an attractive Director-level salary and package, the company also provides flexible hybrid/remote working, along with exciting future prospects.

Some additional benefits include;

- Private health cover
- Death in service benefit
- Pension
- Various discounted products and services

Want To Apply?

We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.

Chris