Marketing Operations Manager
£45k - £55k
Full Time
Manchester (Hybrid)

Are you an experienced Marketing Manager with a strong background in lead generation and marketing automation for online publishing brands? 

If you're a data-driven marketer who enjoys working with modern marketing technology and being hands-on in developing demand, nurturing leads, and managing campaigns throughout the customer journey, this opportunity could be just for you. You'll be working across multiple client brands to deliver highly personalised, real time experiences to help build existing and new brand assets.

The Job...

Reporting into the business unit Head of Marketing Operations, and working closely with other stakeholders including SEO and brand, you'll be managing, analysing, and optimising data-driven CRM performance across multiple brands.

You'll be responsible for:

- Planning, implementing, and monitoring multi-channel CRM campaigns, constantly improving acquisition and effectiveness of activities.
- Implementing test and learn campaigns to improve website and landing page conversion, using A/B testing to continuously optimise your work for greater campaign effectiveness.
- Managing internal resources to ensure fixed and variable scope deliverables are delivered on time, on budget, and as specified. 
- Conducting needs analysis through technology, content and process audits and identifying new areas for improvement and development for lifecycle campaigns, with stakeholder feedback.
- Ensuring that campaigns, creative briefs and other strategic marketing documents, and the overall campaign calendar, accurately reflects marketing objectives, target groups and ROI in-line with brand strategy.
- Using analytics platforms for analysing and reporting campaign and testing results, suggesting improvements to improve KPIs.
- Preparing summary reports and post-campaign analysis of all projects, utilising Business Intelligence resources to ensure understanding and learning.
- Collaborating with the SEO team to create content that moves prospects through the customer journey and working closely with the wider marketing teams to create campaigns based on direction from the Head of Marketing Operations and Brand Leadership.

About You...

You'll be a high performing, lead generation focussed, Marketing Manager with a great combination of marketing, analytical and communication skills, whilst maintaining strong working relationships with a range of stakeholders at different levels.
 
Here's some of the key experience you'll need to demonstrate:

- 3-5+ years experience in CRM and/or multi channel digital marketing (experience with Iterable CRM software will certainly mark you out).
- A strong understanding of demand generation strategy and marketing best practices with experience in developing and implementing testing, designing and analysing contact strategies, automation tools, and customer experience optimisation.
- Comfortably able to work with developers, and have basic html/css/js/sql, in addition to strong analytics skills.
- A data-driven mindset with the ability to analyse campaign performance.
- Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways.
- Advanced knowledge of marketing automation solutions and MS Office software applications, Power Point and Excel is a must.
- Ability to manage and prioritise multiple projects simultaneously within a complex organisation.
- Experience managing multiple projects at the same time with proven time management skills. 
- Prior experience of preparing summary reports and post-campaign analysis.

The Company...

This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment arenas. For a successful Marketing Operations Manager / Marketing Campaigns Manager, you'll have the chance to work within teams and on the types of end-to-end customer journey marketing projects you won't be able to anywhere else.

They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary of £45k-£55k DOE, the company also provides flexible hybrid/remote working, along with exciting future prospects.

Some additional benefits include;

- Private health cover
- Death in service benefit
- Pension
- Various discounted products and services

Want To Apply?

We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.

Chris