Conversion Manager

Halifax, Nova Scotia 

Hybrid (2-3 days a week in office)

We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities

The Conversion Manager plays a key role in the Marketing department, someone who knows how to engage incoming prospects and incumbent customers and uses performance data to design new solutions that drive conversion lift. They will be a partner in the design, implementation and evaluation of activities that increase conversions of new and existing customers and maximize the commercial returns for the business. The position requires a resume leaning heavily to performance marketing, but also a creative eye and a customer centric approach.

Responsibilities

• Deep-dive into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, new conversion journeys and unique digital engagement experiences
• Action optimization in the customer experience within the team’s methodology including: Heuristic analysis, UI/UX, messaging, data analysis and funnel optimization
• Own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle. Work closely with other teams to ensure the first purchase and ongoing customer experience is optimized for conversion performance
• Identify and analyze customer behaviors, conversion metrics and KPIs and leverage them to improve performance
• Lead the design, implementation and measurement of the brand’s conversion optimization roadmap and activities 
• Aspire to attain the highest level of optimization agility and velocity possible while focusing on both marketing and commercial outcomes
• Improve how the brand communicates with prospects (targeting and personalization) to deliver the best content, journeys and experiences to increase conversions
• Work closely with other marketing teams: Retention, Affiliates, SEO, traditional media, digital media, social media and referrals
• Plan your activities thoroughly and forecast how these efforts will impact business outcomes
• Contribute into executive-level reports that convey complex analytical findings in a concise manner
• Document your key learnings, big wins and misses in company wiki and jira spaces to grow the businesses intellectual property 

Qualifications

This position is an intermediate digital marketing role, and experience should be reflective of such. The successful applicant will have the following:

• 5+ years of CRO and / or digital marketing experience in a performance centric / leaning role
• A successful track record of ideating, implementing and scaling CRO programs
• A strong customer centric approach to optimization leveraging your added experience in UX, UI and digital design for conversion best practices
• Experience on industry leading optimization tools like / similar to: Optimizely, Google Optimize, Omniconvert, Unbounce
• A track record of ideating, implementing and scaling CRO (Conversion Rate Optimization) or digital growth programs
• Ability to work closely with data, independently, interpret and present that data in engaging and meaningful ways
• Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization
• Strong negotiation and relationship building skills
• Hybrid working model (2 days a week in office Min) 
• Must be able to travel internationally as required (10% or less)

This is a fantastic opportunity to join a growing agency based in Halifax.

The company offers a competitive annual salary, group term life insurance, medical and dental benefits and long-term disability coverage, RRSP contributions, wellness allowance and much more!

If this sounds like the ideal position for you then apply today!