Conversion Manager - Acquisition, Experience & Growth
£60,000 – £70,000
Full Time
Manchester (Hybrid)

Are you a self-motivated CRO / Conversion Manager, with strong performance marketing skills, a creative eye and a customer centric approach?

In this role you'll take the lead on creating a scalable and futureproof network of high-traffic websites for the agency's clients, driving customer acquisition by sending high-intent, engaged visitors to their client's transactional websites. You'll be developing and executing this strategy, ensuring the websites provide exceptional user experiences and the right journeys to visitors primed for conversion. 

The Job...

As Conversion Manager, Acquisition, Experience & Growth (CRO Manager), you'll play a key role in the Marketing team. You'll be working closely with the Marketing, Creative, Marketing Operations and their contractor network to ensure that all client websites have the right content, tracking and user journeys to maximise conversion. 

This isn't a hands-on, implementation style, CRO role, this is more about owning projects and being responsible for solving cross-departmental problems for all things related to acquisition-focused conversion. You'll need to be experienced in all aspects of digital marketing, with a key focus on conversion, to ensure client acquisition websites send as much high-intent traffic to their transactional sites as possible for maximum conversion performance.
 
It’s a full-time role, with flexible hours. You'll be in the exceptional new Manchester office 2 days a week, with the rest of your work conducted remotely.

You'll be responsible for:

- Defining the website information architecture, navigation and calls to action to take the user on the highest converting journey possible.
- Ensuring that the journeys and behavioural signals are properly tracked to ensure we can see where improvements can be made.
- Owning and developing the vendor and contractor resource used to execute changes and marketing activity across the acquisition websites.
- Supporting the marketing and content teams to create the most compelling content for the website by providing qualitative and quantitative user insights.
- Ensuring tracking is set up and data is accurate so they can optimise and enhance the websites. 
- Reporting on the performance of each brand’s website/s. 
- Optimising the websites and validating changes.
- Planning persuasive journeys for users that land on websites from paid, affiliate, content and social media campaigns to ensure they're maximising conversions on their client's transactional websites.
- Ensuring that acquisition websites are well-documented so that all stakeholders are aligned on how they work, permissions, tools, plug ins and analytics implementations.
- Working closely with key teams: Conversion, Marketing, Content, Producers and Web Performance to ensure the websites are delivering maximum value to the business
- Making recommendations on how to prioritise and deploy vendors / contractors to supplement the business's capacity and scale according to workload.
- Ensuring that all digital brand assets featured on the websites maintain consistency in tone of voice and visual identity, aligning with the overall brand strategy
- Ensuring all campaigns are tracked and reporting accurate data.
- Producing reports and visualising data on traffic activity so all stakeholders can quickly see how the websites are performing.
- Providing actionable qualitative and quantitative insights on where improvements can be made to the websites and validating the proposed changes.
- Creating solutions, processes and playbooks for acquisition and growth conversion activities.
   

About You...

As the CRO Manager / Conversion Manager you’ll be joining a dynamic and growing digital marketing agency with an exciting international client base. With a focus on growth and people, the agency upholds a culture of humility, ownership, ambition and collaboration.

Here's some of the key experience you'll need to demonstrate:

- 6+ years experience in digital marketing and digital campaign execution in a performance-driven environment. 
- 3+ years experience of analytics and reporting, email marketing, UX and design. 
- Significant experience in a role where you have had to execute content, journeys and creative ideas in a way that drives new customers online.
- Experience working with producers, developers, creatives, designers and copywriters to deliver high-quality visual assets, copy, emails and landing pages.
- Significant experience in a role where you have had to lead the user journey design for customer acquisition campaigns.
- Demonstrable experience of collaboration in a creative and marketing environment to ensure the best possible results.
- Strong negotiation and relationship-building skills.
- The ability to thrive in a data-driven organisation, helping facilitate technology solutions to complex marketing problems and is able to nurture multiple streams of work through the implementation process concurrently. 
- Ability to manage and prioritise multiple projects simultaneously within a complex organisation.  
- The ability to travel internationally as required (10% or less).

The Company...

This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment sector, and for an analytical and strategically-minded Conversion Manager, this represents a great opportunity to think outside of the box and get involved in the types of CRO projects you won't be able to, elsewhere. 

They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary of £60k - £70k DOE, some additional benefits include;

- Private health cover
- Death in service benefit
- Pension
- Various discounted products and services
 

Apply Now!

We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.