Halifax, Nova Scotia

Hybrid (2 days a week in office)

We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities. They are currently seeking an experienced Content Marketing Specialist.

The Content Marketing Specialist is responsible for managing the brands’ online presence by working closely with stakeholders to plan and edit engaging content across a variety of mediums and customer segments. The focus of this role is to curate and distribute relevant content to attract, acquire and maintain customer engagement.

You are detailed and results-driven, team-spirited, skilled and imaginative, who can identify customer needs through research, reporting and experimentation in order to drive profitable customer action and meet marketing objectives.

Responsibilities

• Assist teams and stakeholders in ensuring the execution of brand strategies.
• Executing brand content marketing strategies across the customer lifetime journey.
• Collaborating with agencies to produce high quality content and creative assets.
• Writing, editing and/or refining digital copy.
• Delivering strong, engaging content to clients.
• Planning content calendars with agencies.
• Revising and optimizing dated content using information gathered in SEO research.
• Analyzing web metrics for overall success of different content and developing plans to optimize them.
• Creating a content distribution network with other marketing verticals.
• Performing audits on site usability, usefulness, content, and branding from a user POV
• Publishing digital content through a CMS.
• Ensure our content has a consistent tone of voice, visual communication style, and brand adherence across all touchpoints – working continuously within existing and expanding brand guidelines.

Qualifications

• Strong knowledge of the latest content marketing trends
• Experience with content writing and ad copy writing
• Knowledge of SEO fundamentals, adhering to the latest Google algorithms
• Familiarity with how to distribute content through social media
• Video content ideation and execution
• Experience managing vendors
• Detailed reporting skills to demonstrate content ROI
• Ability to work within and groups as well as autonomously
• Experience managing budgeting

This is a fantastic opportunity to join a growing agency based in Halifax.

The company offers a competitive annual salary, group term life insurance, medical and dental benefits and long-term disability coverage, RRSP contributions, wellness allowance and much more!

If this sounds like the ideal position for you then apply today!

Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanent residents.