Content Marketing Specialist
Full Time
Manchester (Hybrid)

Are you a content marketing strategist with esports experience? Perhaps you're a content marketer with a keen interest in esports and would like to combine work and play? Either way, this could be the perfect next role for you.

You'll be responsible for managing a brand's online presence, working closely with stakeholders to plan, edit and share engaging content across a variety of mediums including websites/blogs and YouTube.

The Job...

As Content Marketing Specialist, you'll play a key role in the Marketing team. You'll be working closely with the Head of Marketing, SEO Specialist, Community Planner and various other stakeholders to create the content users want to see, that will drive traffic to a variety of assets. 

This is very much a content strategy, content analysis, and content optimisation role. You won't need to write the blogs or create the YouTube videos, but you will be briefing external agencies and creatives and then quality checking and uploading the work they produce.
 
It’s a full-time role, with flexible hours. You'll be in the exceptional new Manchester office 2 days a week, with the rest of your work conducted remotely.

You'll be responsible for:

- Assisting teams and stakeholders in ensuring the execution of brand strategies.
- Executing the brand content marketing strategies across the customer lifetime journey.
- Collaborating with agencies to produce high quality content and creative assets.
- Writing, editing and/or refining digital copy.
- Delivering strong, engaging content to clients.
- Planning content calendars with agencies.
- Revising and optimising dated content using information gathered in SEO research.
- Analysing web metrics for overall success of different content and developing plans to optimise them.
- Creating content distribution networks with other marketing verticals.
- Performing audits on site usability, usefulness, content, and branding from a user point of view.
- Publishing digital content through a CMS.
- Ensuring the content has a consistent tone of voice, visual communication style, and brand adherence across all touchpoints – working continuously within existing and expanding brand guidelines.

About You...

As the Content Marketing Specialist you’ll be joining a dynamic and growing digital marketing agency with an exciting international client base. With a focus on growth and people, the agency upholds a culture of humility, ownership, ambition and collaboration.

Here's some of the key experience you'll need to demonstrate:

- Strong knowledge of the latest content marketing trends across esports.
- Experience with content writing and ad copy writing.
- Knowledge of SEO fundamentals, adhering to the latest Google algorithms.
- Familiarity with how to distribute content through social media.
- Video content ideation and execution.
- Experience managing vendors.
- Detailed reporting skills to demonstrate content ROI.
- Ability to work within groups as well as autonomously.
- Experience managing budgeting.
- Online i-gaming and/or crypto knowledge a significant advantage.

The Company...

This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment sector, and for a results driven, skilled, and imaginative Content Marketer, this represents a great opportunity to think outside of the box and get involved in the types of content strategy projects you won't be able to, elsewhere. 

They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary, DOE, some additional benefits include;

- Private health cover
- Death in service benefit
- Pension
- Various discounted products and services
 

Apply Now!

We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.